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Creative bridge turning dreams into brands

The plan for your dream brand


Every dream starts quietly…


“What if your dream is meant to live?”


“Ideas are beautiful… but without direction, they stay ideas.”


“THE PLAN — Ready to Build Your Dream?”


“We are The Plan — the creative force turning dreams into brands.”


“Your dream now has a face.”


“And a voice.”


“Your dream now has a home.”


“THE PLAN — Turning Dreams Into Reality.”

“What’s your dream?”


We are a luxury communication and creative agency crafting refined identities, strategic concepts, and unforgettable experiences.


Based in DUBAI - MARBELLA and connected globally, we design the PLAN behind the brands, destinations, and moments that shape culture.

The PLAN Behind Your Vision



We believe a brand is more than a logo or a story —It is a PLAN.
A structure.
A direction.
A feeling that guides every decision, every detail, every experience.


We transform ideas into timeless identities and concepts with clarity, purpose, and sophistication.


We don’t just create brands.
We create the PLAN that shapes them.

Our Philosophy

Minimalism is clarity.


Elegance is intention.
Success is a PLAN.


We believe that every brand must have a strategic and emotional PLAN — a blueprint that connects identity, communication, and experience in one coherent story.


We build that blueprint.
We design that feeling.
We create that future.

Founder

The Creative Mind Behind The PLAN


Rayan is a global Creative Director with luxury DNA, 10 years at Chanel, and decades in hospitality and experiential design — has built The Plan as a home for brands that want elegance, precision, and intention.



The Plan Marbella is led by a Creative Director with:

  • Over 20 years of global experience
  • A decade at Chanel
  • A refined luxury aesthetic
  • Deep expertise in events, hospitality, and storytelling
  • A global network in Europe, Dubai, and beyond


Your brand benefits from a creative leader who understands elegance, emotion, and the power of a clear PLAN.

Services

Branding & Identity

Every powerful brand starts with a powerful PLAN.
We build identities that are clean, modern, and emotionally resonant.

Services include:

  • Brand strategy & architecture
  • Naming & identity creation
  • Logo & visual development
  • Messaging, tone of voice, and brand storytelling
  • Full brand guidelines

We design the PLAN that gives your brand a life of its own.

Communication & Content

Your communication must follow a clear PLAN — one aligned with your values, your audience, and your vision.

We create:

  • Communication frameworks
  • Editorial direction
  • Content concepts
  • Launch communication plans
  • Social media identity & tone

When communication follows the PLAN, everything becomes coherent, elegant, and impactful.

Concept Development for Hospitality

Concepts that transform spaces into destinations.

We develop the PLAN behind restaurants, beach clubs, hotels, lounges, and lifestyle projects:

  • Concept creation
  • Experience design
  • Menu naming + brand storytelling
  • Guest journey mapping
  • Signature rituals & moments

The right PLAN turns hospitality into an experience people feel, remember, and return to.

Experiential Marketing

Every event needs a PLAN.
Every moment needs intention.

We craft experiences that become brand signatures:

  • Pop-ups
  • Opening ceremonies
  • Luxury activations
  • Immersive events
  • VIP & high-net-worth experiences

We design the PLAN behind experiences that move people and elevate brands.

Event Production & Creative Direction

Creative direction led by a global eye and luxury sensibility. We handle the full PLAN from ideation to execution:

  • Event concepts
  • Scenography & artistic direction
  • Show design
  • Talent & program curation
  • Complete production management

Events become more than moments — they become experiences with a PLAN.

Sectors We Serve

Our PLAN adapts to industries that demand precision, beauty, and emotional intelligence.

  • Hospitality
  • Luxury brands
  • Real estate & lifestyle developments
  • Food & beverage
  • Art & culture
  • Private clients
  • City & government projects

Wherever there is vision, we bring the PLAN.

Our experiences

Let’s Build Your PLAN.

Whether you’re launching, transforming, or imagining something new — we design the PLAN that brings your vision to life.

Contact Us

WhatsApp

info@theplan.es +34 652 797 331

DUBAI - MARBELLA


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